Garrett Reed, 27, a social-media influencer and marketer living in Blairsville, Ga., on his 1984 Chevrolet Monte Carlo SS, as told to A.J. Baime.
In February 2013, when I first heard about Instagram, I started a page about American muscle cars. I was a freshman in college, so I didn’t have a lot of time to put into it. But I kept growing it. At one point, I realized it had become a thing. Some 2.2 million people now follow Americanmusclehd. I was constantly posting images of muscle cars, living vicariously through others, because I had no muscle car of my own.
In 2017, I decided to build out my own car. I had worked at a classic-car dealership while in college and had come to like G-Body cars. The G-Body is a platform that General Motors used to build mid-size, rear-wheel-drive vehicles in the 1970s and 1980s. Buick Regals, Oldsmobile Cutlasses, Pontiac Bonnevilles, etc. A friend of mine living in Las Vegas alerted me about a 1984 Chevrolet Monte Carlo SS for sale in Henderson, Nev. He sent me pictures. I bought it for $5,200, and had it shipped to Georgia in June 2018. I started to build out the car with performance parts.
Because of my Instagram page, I found a bunch of sponsors who gave me parts. I put a new Chevrolet LS crate 6.2-liter V-8 engine in, and I got the Monte Carlo running just in time to take it to something called the Hot Rod Power Tour in 2019. This is a traveling car show, and it was going to start that year in Concord, N.C., a suburb of Charlotte.
A bunch of friends and I drove our cars five hours, checked into a hotel, went to the show the next day and came back to the hotel. The next morning I woke up, looked out my window and the car was gone.
It was a shocking moment. You never think that this is going to happen to you. I called the police but we had no leads. I thought: I know how this goes. They chop up the car, sell the parts and that’s that. I was so upset, I tried to put the car out of my mind. I dealt with the insurance and got a check. Meanwhile, I put the saga of my stolen Monte Carlo on social media, and it got a massive reaction.
Five weeks after my car disappeared, I got a letter from the Charlotte-Mecklenburg Police Department. My car was found in a field by a couple kids a 20-minute drive from where it was stolen. It was in an impound lot in a neighborhood where a friend of mine lived, so I called him and asked him to go look at it. He called me and said, “You won’t believe this. The car is intact.”
He was right: I couldn’t believe it. I think that the car got so much online publicity, the thieves were afraid to try to sell any part of it. I got it back in September 2019, and I had to rebuy it back from the insurance company. Meanwhile, the car has become famous, for a reason I never could have imagined.
People come up to me all the time and they know all about the story. I am just so excited to have my car back in my possession.
—Write to A.J. Baime at myride@wsj.com.
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July 31, 2021 at 09:00PM
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