BMW AG rarely has to answer this question in Western showrooms, but it’s becoming increasingly important for selling cars in China: Can I sing karaoke in this automobile?
Customers in the world’s biggest auto market are demanding that sing-along apps such as Changba work in new vehicles. Local manufacturers XPeng Inc., Nio Inc. and BYD Co. are at the forefront of this trend, besting Western rivals by offering models with karaoke microphones. The push extends beyond music, with Chinese buyers expecting seamless access to features like in-car payment and social-media connectivity.
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October 11, 2021 at 01:51PM
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BMW Missing Out on China's Karaoke Fans Exposes Digital Car Gap - Bloomberg
"car" - Google News
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