Lyman of TrueCar also points out that buy-from-home programs are a rapidly growing part of what dealers are doing right now to lure in cautious would-be customers.
TrueCar also has developed a Buy From Home program that allows consumers to handle all aspects of a car purchase without going to a dealership. About 30 percent of the network dealers are participating, with more expected to take part. Dealers with the Buy From Home option are identified by a special logo in car searches on the website.
As with the generous incentives, online sales are aimed at getting would-be customers buying again.
"There's pent-up demand, there's no doubt about it," says Mark Schienberg, president of the Greater New York Automobile Dealers Association (GNYADA), an organization that represents more than 400 dealers in one of the largest car sales markets in the country. "Consumers are interested in buying cars."
There are also several ways to begin the buying process without leaving the comfort of home. The first stage is researching different models that fit your criteria, and, potentially, scheduling a test- drive. (Many dealers are allowing customers to test-drive cars without a dealer present, or are delivering test vehicles to customers' homes.) Most dealer websites contain tools for researching vehicles, and many now include a way for customers to apply for financing online, too. Some dealers can mail paperwork that needs to be signed. The level of physical disengagement depends upon location—every state has different regulations for things like contract signatures and vehicle delivery.
"Just like in 2008 and 2009 when we went through the big recession, there is a lot of motivation out there by manufacturers and dealers to sell new and used vehicles," Schienberg says. "If dealers can get a used car that's depreciating off their lot, they're very anxious to do it. The same thing is true with new cars."
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Now May Be the Right Time to Buy a New Car - ConsumerReports.org
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