“Let your heart beat faster — in every aspect.” That was the caption for an advertisement posted on Twitter Sunday by Audi for its Audi RS4.
In the ad, a young girl (approximately 5-years-old) is seen leaning on the grill of a red sporty car, wearing a stylish dress with a jean jacket and sun glasses, while eating a banana.
The image quickly drew criticism from people from all over the world on social media. While CNN Business reported that some pointed out that the child — standing in front of the car’s grill — was in a dangerous position. One tweeted, “Nice, that you show how children can easily be killed by your cars.”
But the majority of the Twitter storm was on the subject of the ad being sexually suggestive. One person describing the image as a "little girl with phallic symbol in her hand."
Not all saw something suggestive. There were many responses wondering what is wrong with a child eating fruit, one saying, “Hahaha, let’s not give children a healthy snack because it’s sexually suggestive.”
Other posts include: “If anyone saw more than a child eating a banana leaning against a car then they have a very deep deep problem ... THEY need to be checked!!” and “Loads of people complained that this advertisement was sexually suggestive. If the first thing you think about is sexual when you see an innocent, cool child eating a banana then there’s something wrong with YOU. Not Audi.”
Another offered, “…There was absolutely nothing wrong with the picture. It was a little girl eating fruit! If anyone sees anything else, they need some serious help!”
The German carmaker responded on Monday on Twitter saying “We sincerely apologize for this insensitive image and ensure that it will not be used in future.” Audi stated that it cares for children, and that the Audi RS 4 is a family car with more than 30 driver assistance systems and that is why it used various family members in its ad campaign. statement on Twitter.
The company added that it would examine how the campaign had been created, “and if control mechanisms failed in this case.”
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